Cookie Policy
Last Updated: June 13, 2026
This Cookie Policy explains how eqr.link ("we", "us", or "our") uses cookies and similar technologies on our website, web application, and services. It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) by websites you visit. They are widely used to make websites work more efficiently, provide secure authentication, and enable certain user features.
2. Classification of Cookies We Use
We classify our cookies into two main categories: Essential Cookies (necessary for the service to function) and User-Configured Third-Party Cookies (enabled by individual QR code creators).
2.1. Essential Cookies (Always Active)
These cookies are strictly necessary to provide the Service, secure your sessions, and maintain system preferences. They do not require consent under applicable laws.
| Cookie Name | Provider | Purpose | Type & Expiry | Security Properties |
|---|---|---|---|---|
eqr_token | eqr.link | Stores the secure PASETO session token to keep you authenticated in your dashboard. | Session / 24 Hours | HttpOnly, Secure, SameSite (Lax/Strict) |
eqr_lead_submitted_<form_id> | eqr.link | Placed on a scanner's browser after they submit a lead capture form. This bypasses the form on future scans of the same QR code. | Persistent / 1 Year | Secure, SameSite (Lax) |
Note: Since these cookies are strictly functional, they cannot be turned off via our cookie consent banner. You can block them using your browser settings, but doing so will break core site functionality (e.g., you will not be able to stay logged in).
2.2. Third-Party Analytics (Cookieless)
We use Umami Analytics for website usage tracking. Umami is a privacy-first, open-source analytics platform. Umami does not use cookies, does not store individual IP addresses (IPs are hashed and salted), and does not track users across different websites. Consequently, no cookie consent is required for our default analytics tracking.
2.3. User-Configured Retargeting and Marketing Cookies
Our Service allows creators of dynamic QR codes to configure retargeting pixels (such as Meta Pixel, Google Tag, or LinkedIn Insight Tag) on their redirect interstitial pages.
- Who sets them: These cookies are set by third-party ad networks (e.g., Meta, Google) if a QR code creator embeds their tracking pixel.
- Purpose: Used by the QR code creator to build marketing audiences and track advertising conversions. We do not control or access the data collected by these third-party pixels.
- Consent Requirement: We present a cookie consent banner to scanners before loading any user-configured tracking pixels.
3. Cookie Consent Banner (Scanner Experience)
When a user scans a QR code that has a retargeting pixel enabled, a cookie consent banner is displayed on the interstitial redirect page.
The banner supports the following options:
- Accept All: Loads all configured tracking pixels and sets the corresponding third-party marketing cookies.
- Reject All: Prevents any tracking pixels from loading. No marketing or tracking cookies will be set.
- Customize: Allows the scanner to choose which specific tracking categories (e.g., social media retargeting vs. search engine retargeting) they wish to authorize.
No tracking pixels are loaded before the user makes a choice (prior consent principle).
4. How to Manage Cookies via Browser Settings
You can control and manage cookies through your web browser's settings. Most browsers allow you to:
- See what cookies are set and delete them on an individual basis.
- Block third-party cookies.
- Block cookies from particular sites.
- Block all cookies from being set.
- Delete all cookies when you close your browser.
To learn more about how to manage cookies, visit the ICO's cookies guidance.
5. Contact Us
If you have any questions about our use of cookies, please contact us at support@eqr.link.